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Bleak but not over - Nine-Fairfax ad deal with Google to end; Premium Content Alliance says record subs, eyeballs and cookie collapse good for local, “contextual” media v Google, Facebook duopoly

Nine’s Chief Digital and Publishing Officer Chris Janz says the once contentious ad deal Fairfax struck with Google before Nine’s takeover will now "likely mean we’ll have a different relationship with Google" as the newly formed Premium Content Alliance (PCA) of major local publishers plans another counter strike on Google and Facebook with “effectiveness research”. It will also upend the market’s current and outdated preoccupation with Nielsen audience rankings, say PCA heavies Kim Portrate, Chris Janz (Nine) and Gereurd Roberts (Seven West Media).
Apple Podcast
22 June 2020 40 min listen

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By Paul McIntyre

Executive Editor