Nine's Big Ideas Store goes virtual for 2020
The Big Ideas Store, Powered by Nine, returns for its third year on Tuesday, July 7, with a lineup of virtual events, workshops, insights studies and speakers.
Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual in 2020 to showcase the way Powered, Nine’s marketing solutions division for brands, can leverage creativity across a variety of platforms.
The Big Ideas Store has been designed to showcase the inspiring things marketers can do with Nine’s ever-expanding portfolio, connect brands with “ready-to-wear” integration ideas, and stimulate marketers’ minds with an action-packed, two-week schedule of virtual events presented by big thinkers.
New research will be launched, in partnership with the Human and Cultural Strategy team of FiftyFive5, as part of the Powered by Nine Cultural Conversation Series. The latest edition explores the rise of echo chambers in Australia and their impact on society, media and brands, while a second study will examine the rise of fandoms and how brands can leverage the halo effect of mainstream and challenger fandoms.