IBM CMO Jodie Sangster, Volvo’s Julie Hutchinson join Deloitte economist and Rob Brittain on Australia’s ad spend black hole and why 'how we marketing has changed forever'
Deloitte partner John O’Mahony says advertising and marketing “definitely has a perception issue” amongst executive leadership while arguing marketing drives growth and shouldn’t be a cost centre. Volvo and IBM marketers respond on their strategic shifts and hurdles in moving to brand over short-term tactics. Rob Brittain, co-author with Peter Field on the Communications Council's landmark Australian advertising study, cuts through with answers.
6 July 2020 46 min listen
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By Paul McIntyre