Skip to main content

The Feed

10 All Access SVOD service to rebrand as Paramount+, announces new line-up of shows

By Press release - ViacomCBS Networks Australia

21 September 2020 1min read

By Press release - ViacomCBS Networks Australia

21 September 2020 1min read

ViacomCBS Australia & New Zealand today announced its subscription video on-demand (SVOD) and live streaming service, 10 All Access, will be rebranded as Paramount+ in 2021.

ViacomCBS global subscription video on-demand services will also be named Paramount+.

ViacomCBS also revealed plans for three new original series for Paramount+ in Australia. Lioness, a spy drama created by Taylor Sheridan (“Yellowstone”) with Sheridan, Jill Wagner, David Glasser, David Hutkin, and Bob Yari set to executive produce.

Based on a real CIA program, Lioness follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within. The series will mark the first original for Paramount Television on the service.

Paramount+ will be the exclusive home of Showtime premieres, including the hour-long drama First Ladies.

It has been reported that rival SVOD service Stan, owned by Nine, will eventually lose the rights to existing programming from Showtime as well, with ViacomCBS looking to make its extensive catalogue of shows available through Paramount+.

Let’s go. What do you think?

By Press release - ViacomCBS Networks Australia

21 September 2020 1min read

Market Voice

Putting the aah into ooh: How programmatic is dialling up Outdoor’s wow factor

Next year programmatic outdoor will disrupt the way marketers plan, buy and optimise out of home media. VMO believes its automated trading solution, underpinned by robust third-party verified impression data, will drive double digit growth and enable marketers to bring digital measurement, and budgets, to the real world in real time.

Go deeper 2min read

Braden Clarke

Director - Programmatic Outdoor, VMO

Val Morgan Outdoor

19 October 2020 2min read

Putting the aah into ooh: How programmatic is dialling up Outdoor’s wow factor

Next year programmatic outdoor will disrupt the way marketers plan, buy and optimise out of home media. VMO believes its automated trading solution, underpinned by robust third-party verified impression data, will drive double digit growth and enable marketers to bring digital measurement, and budgets, to the real world in real time.

Go deeper 2min read

By Braden Clarke - Director - Programmatic Outdoor, VMO