SCA has announced two newly created, senior digital audio appointments, as part of its growth strategy focusing on audio on-demand and podcasting.

Sam Cavanagh becomes SCA Head of Entertainment and News Content - Digital Audio and Jennifer Goggin becomes SCA Head of Features and Special Interest Content - Digital Audio.

The new roles represent a greater focus on key audience growth areas. Cavanagh will develop and grow the on-demand content slate for SCA and PodcastOne Australia across culture, comedy, and news.

Goggin has been Content Director at PodcastOne Australia for the past 2.5 years and in her new role she will focus on specialist audio on demand features, true and real crime, health and wellbeing, business and tech, branded content and emerging on demand and podcasting categories.

Both appointments are effective immediately, and will report to Dave Cameron, SCA Chief Content Officer, and Grant Tothill, Head of PodcastOne Australia.