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UnLtd launches FMCG brand, backed by media and creative industry leaders

By Press release - UnLtd

14 October 2020 2min read

By Press release - UnLtd

14 October 2020 2min read

The Australian media and creative industry announced today the launch of a public facing  FMCG business, Little Colossus. Launching with a hot and cold tea range, the product will commence distribution in Q1 2021.

Little Colossus will be 100% owned by the industry’s social purpose organisation, UnLtd, with proceeds directed towards improving the mental health of young Australians.

Little Colossus has commenced building a significant partner ecosystem and a Board of Directors with the skills and experiences to support the creation, marketing and distribution of consumer products.

The Board is chaired by Kerry McCabe, Founder of UnLtd and CEO of AthletesVoice, and consists of high calibre experts from the media and marketing industry, as well as successful entrepreneurs and social purpose experts.

UnLtd has appointed Jenni Hayward, previously Head of Events at UnLtd as the General Manager of Little Colossus.

Little Colossus corporate partners, in addition to those represented by Directors, include OMD as media agency partner, The Monkeys as creative partner, Maud as branding and design partner, One Green Bean as PR and communications partner, We Are Social as social media partner, FJORD as CX partner, Accenture Interactive as technology partner, Venture Consulting as strategy partner and Allen & Overy as legal partner.

Let’s go. What do you think?

By Press release - UnLtd

14 October 2020 2min read

Market Voice

Putting the aah into ooh: How programmatic is dialling up Outdoor’s wow factor

Next year programmatic outdoor will disrupt the way marketers plan, buy and optimise out of home media. VMO believes its automated trading solution, underpinned by robust third-party verified impression data, will drive double digit growth and enable marketers to bring digital measurement, and budgets, to the real world in real time.

Go deeper 2min read

Braden Clarke

Director - Programmatic Outdoor, VMO

Val Morgan Outdoor

19 October 2020 2min read

Putting the aah into ooh: How programmatic is dialling up Outdoor’s wow factor

Next year programmatic outdoor will disrupt the way marketers plan, buy and optimise out of home media. VMO believes its automated trading solution, underpinned by robust third-party verified impression data, will drive double digit growth and enable marketers to bring digital measurement, and budgets, to the real world in real time.

Go deeper 2min read

By Braden Clarke - Director - Programmatic Outdoor, VMO