Minutes to spare: Foxtel takes top spot in BVOD viewing for 2020, nabs 37% share
Foxtel Media monthly BVOD results from January to December 2020 have revealed that Foxtel Go/Now platforms are the leaders in commercial broadcast video on demand – representing over one-third (37%) of all minutes viewed throughout 2020.
Foxtel Media Executive Director of Agency Sales, Nev Hasan said TV had a "standout year", adding that it was encouraging to see all networks deliver growth across broadcast video on demand (BVOD).
"It is equally important that clients and agencies have the full picture across total television when it comes to dominance and what marketers can rely on," Hasan says.
“It is also worth noting that these figures do not include viewership on Kayo, which continued to attract new subscribers ahead of the Summer of Cricket, and the fast-growing Binge. As we move into 2021, we expected continued growth in our audience across these platforms.”
Share of BVOD minutes viewed (Jan 2020 to Dec 2020) below:
|
FOXTEL |
NINE |
SBS |
SEVEN |
TEN |
|
37.0% |
20.8% |
13.0% |
20.6% |
8.4% |
The data shows that Foxtel GO/Now had the largest share of the commercial BVOD platforms across the year – peaking at over 41% of all minutes viewed in December over the holiday period.
New data from Roy Morgan also confirms this growth, with figures showing that Foxtel experienced even faster growth than Netflix across its services in 2020 with a total of 7,748,000 viewers of either Foxtel, Foxtel Now, Kayo Sports or Binge in an average four weeks. This is an increase of 2,363,000 viewers when compared to 2019 viewership figures (+43.9%).
Monthly Share of BVOD Minutes Viewed – 2020
|
|
FOXTEL |
NINE |
SBS |
SEVEN |
TEN |
|
January |
38.7% |
24.5% |
14.3% |
13.8% |
8.8% |
|
February |
29.6% |
33.3% |
10.8% |
17.6% |
8.7% |
|
March |
31.9% |
29.1% |
11.4% |
19.4% |
8.3% |
|
April |
40.1% |
19.4% |
13.2% |
20.4% |
7.0% |
|
May |
39.0% |
17.9% |
13.0% |
21.6% |
8.5% |
|
June |
39.5% |
16.9% |
12.0% |
23.5% |
8.0% |
|
July |
35.1% |
17.7% |
12.9% |
24.1% |
10.3% |
|
August |
38.3% |
16.7% |
13.2% |
22.0% |
9.7% |
|
September |
38.9% |
20.2% |
12.9% |
19.5% |
8.5% |
|
October |
35.7% |
21.4% |
13.5% |
20.7% |
8.7% |
|
November |
34.4% |
21.0% |
13.7% |
23.0% |
7.9% |
|
December |
41.8% |
17.0% |
15.5% |
18.9% |
6.5% |
