What you need to know:

• Spark Foundry to start immediately.
• Will target school kids as early as year 10.

Spark Foundry today announced its appointment to manage media strategy, planning and buying duties for Macquarie University following a pitch.

The Publicis Media unit will commence work on the account immediately, targeting high school students, non-school leavers, parents and potential post-graduates across both brand building and tactical campaigns. 

Macquarie University CMO Elizabeth Horbach said Spark Foundry's pitch was "impeccable".