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Cheat Sheet - Part Two: Volvo, KPMG, AANA reveal world-leading marketing and media effectiveness science shaping brands for 2020

In the second of Mi3’s three-part series, execs from Volvo, KPMG, AANA and Brand Traction traverse the critical thinking and developments in the consumer attention economy and divergent analysis on how each media channel delivers attention, the rise of ESOV (Excess Share Of Voice) and the growth potential from media investment that indexes above a brand's product market share. In the third and final episode we wrap-up the collective thinking on consumer messaging and creative and the false economy and science of driving efficiency over effectiveness.
Apple Podcast
3 February 2020 35 min listen

Meet Your Host

By Paul McIntyre

Executive Editor

Paul McIntyre is a 25-year business journalist and Executive Editor of Mi3, a weekly intelligence briefing backed by the Media I group for the tech, media, marketing and agency sectors.

Mi3 was launched in April 2019 to distil and advance intelligent cross-sector conversations on global and local industry trends and developments that matter. 

Paul is also a contributing editor for The Australian Financial Review. He has covered media, tech, marketing and advertising for mastheads including Media in The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald and Advertising Age (US).