Whole-brain creativity, personalisation at massive scale, relentless disruption, controlling the consumer and the importance of failure. These are a few of the themes and standout topics from Advertising Week New York.
Advertising Week NYC was itself a reflection of the state of the marketing and advertising industry today – chaotic, complex, anxious, and an overwhelming amount of content impossible for any one individual to consume and comprehend. And yes, there's the now well-covered and hotly debated Pitbull controversy.
Next week, the research company SMI will release its report on media advertising spending in Australia during August. It’s going to be ugly. The report will confirm that spending is as sick as it was during the 2007-08 GFC. It's time for every industry body to step-up and hustle - together, says Neil Shoebridge.
Yet another round of sweeping regulatory investigations this week into the marketing surveillance economy in the US and Australia should be enough to snap industry into a data-induced fever. But it won't. Chances are you will be too apathetic and bored to read this. The former adman and scathing industry critic, Bob Hoffman, calls it a "conspiracy of silence". He's dead right.
Smart thinking should get airtime. This weekly series features what women across marketing, media, agency and tech leadership are reading globally and thinking locally. Our launch this week has Audi CMO Nikki Warburton on the troubled tenure of CMOs, IBM's CMO Amanda Johnston-Pell on AI hitting the boardroom, Nine's MD for commercial partnerships, Lizzie Young, warning about the "drug" of social referral traffic, Professor Karen Nelson-Field on the rise of an "attention economy" holding company and WPP's Chief Customer Officer, Sunita Gloster, takes on the Mark Ritson. Check-in each week for more perspectives from dozens of industry's leading women.
The second year of Advertising Week APAC pulled in circa 4,000 delegates over three days at Sydney's Luna Park, covering a mountain of themes from mental health to the future of tech stacks, agencies, AI, VR, influencers, industry secrets and lies and performance marketing versus brand building. Here's our curated selection of standout quotes from last week's event.