Yeah. Guilty, Your Honour. I thought Gary “Vee” Vaynerchuk was an American meathead. The mouthy, evangelical apologist for social media and pin-up for the anti-marketing establishment set (with a terribly impressive global following), intuitively sensed a dash of humility, candour and self-deprecation might go down well with an Australian crowd. He nearly had me at his altar. Nearly.
The Girl Boss/Fempowerment movement pushed that success was ours …if only we acted a bit more like men. But people are sick of that, and are pushing back hard by… becoming bimbos, himbos and thembos. But appearing hot and dumb is a tactic of subversion, says Sayers Principal, Nicky Bryson. New age bimboism of the 2020s is channelling the flappers of the 1920s. Only this time with TikTok to move faster – and drive the next wave of revolution in a totally different direction.
By May next year, Facebook, Instagram, Twitter and other social media platforms could be far more expensive for advertisers and have less user targeting scope than they’ve enjoyed for a decade. The odds for a doomsday social media scenario for advertisers, large and small, just increased dramatically – the Prime Minister and Deputy Prime Minister are mad.
We are yet to quantify the productivity impacts of hybrid work, says Emma Scales. For it to remain sustainable, staff must be enabled to disconnect from their work, so they can reconnect with their families. Imbalances around gender, share of voice, and ability to contribute also demands new operating mindsets from leaders.