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The Mi3 Podcast

Intelligence Matters. Listen to the Audio version of Mi3's Weekly Edition covering everything you must know across Marketing, Agencies, Media + Tech. It's a conversation in a fast sonic wrap.

 

THIS WEEK: A $2.3bn global acquisition of data firm Acxiom 18 months ago has triggered a wave of new ventures for New York-based marketing services holding group IPG - it's delivering media unit, IPGMediabrands, the chance to spread its risk and reliance on media. Kinesso, a new global marketing, advertising and data technology platform, is part of the plan. Former Omnicom veteran Mark Coad and APAC CEO Leigh Terry unveal their plans, talk Coronavirus implications for marketing and why Coad jumped ship. 

 

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The Mi3 Podcast Back Catalogue

 

It's brain fodder. Smart people with intelligent takes on the world of Marketing, Agencies, Media + Tech. Stay street smart.

 

 

MARKET VOICE - oOh!media

oOh!media’s CEO Brendon Cook on why he’s exiting as the $100bn global programmatic sector circles out-of-home

By Paul McIntyre - Executive Editor

6 February 202033 min listen

MARKET VOICE - TWITTER

How Xbox, Twitter reversed ‘goldfish’ attention spans in a world-first social gaming campaign

By Paul McIntyre - Executive Editor

30 January 202020 min listen