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News Plus

News Plus

I drink your milkshake: Seven aims to gain rival rights-holders' audiences with Tokyo Olympics plus 9m IDs, launches FMCG attribution play with Flybuys

By Brendan Coyne - Editor

21 July 2021 3 min read

By Brendan Coyne - Editor

21 July 2021 3 min read

News Plus

News Plus

No love lost: Nine says rivals’ “weak” slates negate Covid's impact on Australian Open

By Josh McDonnell - Senior Writer

8 February 2021 5 min read

By Josh McDonnell - Senior Writer

8 February 2021 5 min read

Deep Dive

Deep Dive

Prepare for impact: Why the overhaul of the Privacy Act poses an existential threat to customer data and advertising as we know it

By Paul McIntyre - Executive Editor

7 December 2020 6 min read

By Paul McIntyre - Executive Editor

7 December 2020 6 min read

Deep Dive

Deep Dive

How bleak? Top publisher alliance tips shift from audience to effectiveness; end to old Fairfax-Google ad deal; contextual targeting boost as cookies collapse

By Paul McIntyre - Executive Editor

15 June 2020 6 min read

By Paul McIntyre - Executive Editor

15 June 2020 6 min read

Industry Contributor

Industry Contributor

P&G says 'smart audience segments' boosting effectiveness, innovation

By Paul McIntyre - Executive Editor

5 August 2019 2 min read

By Paul McIntyre - Executive Editor

5 August 2019 2 min read

The Deep Dive

The Deep Dive

ACCC's pro-privacy push on 'marketing surveillance' could see 40% of online users vanish from tracking and targeting

By Paul McIntyre - Executive Editor

29 July 2019 6 min read

By Paul McIntyre - Executive Editor

29 July 2019 6 min read

The Deep Dive

The Deep Dive

Cookie meltdown - first party data is looming as the next flashpoint for marketers and agencies

By Paul McIntyre - Executive Editor

16 June 2019 6 min read

By Paul McIntyre - Executive Editor

16 June 2019 6 min read

The Deep Dive

The Deep Dive

Digital cookie meltdown: what every marketer and agency should know (but doesn't think they need to)

By Paul McIntyre - Executive Editor

27 May 2019 4 min read

By Paul McIntyre - Executive Editor

27 May 2019 4 min read

The Deep Dive

The Deep Dive

Can Woolies new media ad sales unit Cartology extract another $100m from marketers...before Amazon?

By Paul McIntyre - Executive Editor

12 May 2019 6 min read

By Paul McIntyre - Executive Editor

12 May 2019 6 min read