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Deep Dive

Deep Dive

Sorrell admits he couldn't reengineer WPP, says holdcos must go private to survive, likes the look of Essence as S4 eyes more deals

By Paul McIntyre & Brendan Coyne

31 May 2021 7 min read

By Paul McIntyre & Brendan Coyne -

31 May 2021 7 min read

News

News

Flybuys and IPG do data deal in bid for post-cookie advantage

By Staff writer

29 April 2021 1 min read

By Staff writer -

29 April 2021 1 min read

Leader

Leader

IPG Mediabrands' Leigh Terry and Mark Coad on why they're moving beyond media to data and an adtech-martech mashup

By Paul McIntyre - Executive Editor

23 February 2020 5 min read

By Paul McIntyre - Executive Editor

23 February 2020 5 min read

Industry Contributor

Industry Contributor

Omnicom: We’ll keep renting data, not buying legacy assets

By Paul McIntyre - Executive Editor

21 July 2019 2 min read

By Paul McIntyre - Executive Editor

21 July 2019 2 min read

Industry Contributor

Industry Contributor

P&G puts big agencies on notice with deeper budget cuts

By Paul McIntyre - Executive Editor

22 June 2019 2 min read

By Paul McIntyre - Executive Editor

22 June 2019 2 min read

Industry Contributor

Industry Contributor

Sorrell guns for first party data, talks down Epsilon, Acxiom buys

By Paul McIntyre - Executive Editor

10 June 2019 2 min read

By Paul McIntyre - Executive Editor

10 June 2019 2 min read

Industry Contributor

Industry Contributor

Bayer touts $10m saving after taking programmatic in-house

By Paul McIntyre - Executive Editor

3 June 2019 3 min read

By Paul McIntyre - Executive Editor

3 June 2019 3 min read