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Market Voice

Shoppable online video drives 87% of purchases, yet Australia’s publishers failed to capitalise: How smart tech, content marketing and culture are set to power new wave of results

By News Corp Australia | Partner Content

24 May 2022 3 min read

By News Corp Australia | Partner Content -

24 May 2022 3 min read

Market Voice

A third of Aussies who see brand content buy something: How content marketing is driving huge sales, turning consumer journey into a cycle, boosting brand affinity, loyalty

By News Corp Australia | Partner Content

17 May 2022 3 min read

By News Corp Australia | Partner Content -

17 May 2022 3 min read

Market Voice

Signed, sealed, delivered (for free): Key groups of shoppers within the millennial generation contribute over 40% of the online retail market - here’s how they choose where to spend share of $41bn

By News Corp | Partner Content

10 May 2022 4 min read

By News Corp | Partner Content -

10 May 2022 4 min read

News Plus

News Corp corrals factions in bid to best Nine with 16m audience IDs, advertiser match rates, cut Big Tech’s turf; switches on CDP, launches on-platform video commerce play

By Paul McIntyre & Brendan Coyne

3 May 2022 5 min read

By Paul McIntyre & Brendan Coyne -

3 May 2022 5 min read

Market Voice

Demand prepares for take-off: 3m Aussies planning a trip within three months – here are four key ways brands can understand and act on travel trends in year three of Covid

By Fiona Nilsson - News Corp Australia, Managing Director, Food and Travel | Partner Content

19 April 2022 3 min read

By Fiona Nilsson - News Corp Australia, Managing Director, Food and Travel | Partner Content

19 April 2022 3 min read

News

Conscious decoupling: Woolworths confirms WPP's Hogarth in, News Corp’s Suddenly production unit out in bid to keep pace with content surge

By Brendan Coyne - Editor

11 April 2022 2 min read

By Brendan Coyne - Editor

11 April 2022 2 min read

News

News Corp publishing tech director Myles Lagolago-Craig becomes global CEO at publisher platform XWP

By Staff writer

29 March 2022 2 min read

By Staff writer -

29 March 2022 2 min read

Deep Dive

Mi3’s Top 20 media and agency stories for 2021 - pitching, poaching, in-housing, 'eating the young'

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

7 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

7 December 2021 7 min read

News Plus

News Corp boss Michael Miller says ‘we probably had too many products’; ex-Nine digital exec Pippa Leary hired to clean-up for ‘fewer, bigger, better’

By Paul McIntyre - Executive Editor

21 September 2021 6 min read

By Paul McIntyre - Executive Editor

21 September 2021 6 min read

News Plus

Optus, MYOB, Sportsbet, CUB, Aus Post, Star Casino, News Corp launch In-house Agency Council with eyes on bullish US, UK trends

By Danielle Long - Contributing Editor

21 June 2021 3 min read

By Danielle Long - Contributing Editor

21 June 2021 3 min read

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