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Industry Contributor

Industry Contributor

Who saw this coming? Netflix goes linear

By Ben Willee, General Manager - Spinach Advertising

3 February 2021 3 min read

By Ben Willee, General Manager - Spinach Advertising

3 February 2021 3 min read

Industry Contributor

Industry Contributor

Big data versus bad data: Here’s why we’re not in the midst of a subprime data crisis

By Ben Willee, General Manager - Spinach Advertising

14 October 2020 2 min read

By Ben Willee, General Manager - Spinach Advertising

14 October 2020 2 min read

Industry Contributor

Industry Contributor

Keeping your brand out of the tech giant’s crosshairs

By Ben Willee, General Manager - Spinach Advertising

15 July 2020 2 min read

By Ben Willee, General Manager - Spinach Advertising

15 July 2020 2 min read

Industry Contributor

Industry Contributor

What comes next for consumers and the mood? Here's what past pandemics tell us

By Ben Willee, General Manager - Spinach Advertising

20 May 2020 2 min read

By Ben Willee, General Manager - Spinach Advertising

20 May 2020 2 min read

Industry Contributor

Industry Contributor

Could this be the change accelerator your business has been waiting for?

By Ben Willee, General Manager - Spinach Advertising

8 April 2020 2 min read

By Ben Willee, General Manager - Spinach Advertising

8 April 2020 2 min read

Industry Contributor

Industry Contributor

Stop hating on programmatic so we can get back to hating procurement

By Ben Willee, General Manager - Spinach Advertising

2 March 2020 1 min read

By Ben Willee, General Manager - Spinach Advertising

2 March 2020 1 min read

Industry Contributor

Industry Contributor

Personalisation: the most important marketing trend of the century?

By Ben Willee, GM and Media Director - Spinach Advertising

15 January 2020 2 min read

By Ben Willee, GM and Media Director - Spinach Advertising

15 January 2020 2 min read

Industry Contributor

Industry Contributor

Streaming wars: Time for the ad-funded empire to strike back?

By Ben Willee, General Manager & Media Director - Spinach Advertising

18 November 2019 4 min read

By Ben Willee, General Manager & Media Director - Spinach Advertising

18 November 2019 4 min read

Industry Contributor

Industry Contributor

Riddle me this, Netflix: Why partner with BARB if not for ads?

By Ben Willee, General Manager - Spinach Advertising

7 October 2019 2 min read

By Ben Willee, General Manager - Spinach Advertising

7 October 2019 2 min read

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