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Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

News Plus

Big Brother: Why ex-Jetstar boss Bruce Buchanan’s $2.9 billion ‘lower funnel’ start-up Rokt says brand investment is all powerful; tech, automation model the blueprint for Aimee Buchanan at GroupM

By Paul McIntyre - Executive Editor

22 November 2022 5 min read

By Paul McIntyre - Executive Editor

22 November 2022 5 min read

News

2022 Media i Awards winners: See the full list, including National Sales Team of the Year, here

By Staff Writer

16 November 2022 4 min read

By Staff Writer -

16 November 2022 4 min read

News Plus

Kung fu fighting: Aldi launches another cracker Christmas campaign as shoppers shift from ecommerce to high street; Outgoing marketing boss Mark Richardson flags next move

By Paul McIntyre - Executive Editor

15 November 2022 6 min read

By Paul McIntyre - Executive Editor

15 November 2022 6 min read

Market Voice

Brands overspending in outdoor, search, social despite 5.5x ROI for finance sector in Total News – why shifting 5% of budget to news will return in spades

By ThinkNewsBrands | Partner Content

30 October 2022 2 min read

By ThinkNewsBrands | Partner Content -

30 October 2022 2 min read

News

Largest voting on record for sales guns in 2022 Media i Awards: Full list of finalists

By Staff Writer

26 October 2022 4 min read

By Staff Writer -

26 October 2022 4 min read

News Plus

Seven upfronts: Linear TV remains ‘apex predator’ as audiences revert to pre-covid trend decline; $50m NBCUniversal deal for new women’s channel, eyes SVOD service Peacock; Invests in gaming tech for second-screen engagement

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne

25 October 2022 6 min read

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne -

25 October 2022 6 min read

Market Voice

Cost of living crunch tops climate change, healthcare as top concern for Aussies – but here’s why pure price promotion won’t save you

By Toby Boon - Director of Strategy & Insights, Powered by Nine | Partner Content

23 October 2022 2 min read

By Toby Boon - Director of Strategy & Insights, Powered by Nine | Partner Content

23 October 2022 2 min read

Market Voice

BVOD, SVOD, FAST channels: 17m Aussies watch TV every week - here’s why its cultural imprinting powers, our perception of others fuel consumer spend

By Lisa Squillace - National Sales Director, Paramount Australia & New Zealand | Partner Content

16 October 2022 2 min read

By Lisa Squillace - National Sales Director, Paramount Australia & New Zealand | Partner Content

16 October 2022 2 min read

News

‘Resilient’ ad market rose 6.2% in August - when taking out double digit decline in TV, BVOD post-Olympics

By Sam Buckingham-Jones - Deputy Editor

4 October 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

4 October 2022 3 min read