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Deep Dive

Mi3's top tech stories of 2022: CX plans and pain, last click attribution returns, regulators v Google on secret fleecing; Privacy overhaul taking shape, physical retail rise crimps ecom and Silicon Valley’s marketing alt peaks – growth hacking

By Paul McIntyre - Executive Editor

7 December 2022

By Paul McIntyre - Executive Editor

7 December 2022

News

IMAA adds 17 indie agency group discounts for attention planning, measurement, ratings, HR, verification

By Sam Buckingham-Jones - Deputy Editor

14 November 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

14 November 2022 3 min read

Market Voice

LinkedIn’s sustainability posts have doubled with director-level audiences leading the charge: What brands and leaders finding a voice need to know

By Andrea Rule - Head of Enterprise ANZ, LinkedIn Marketing Solutions | Partner Content

23 October 2022 2 min read

By Andrea Rule - Head of Enterprise ANZ, LinkedIn Marketing Solutions | Partner Content

23 October 2022 2 min read

News

ABC News outranked news.com.au for news of Queen’s death, Nielsen’s new DCR figures show

By Sam Buckingham-Jones - Deputy Editor

19 October 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

19 October 2022 3 min read

Deep Dive

Ipsos blowout sees Nielsen scoop up new publisher contracts in bid for dual currency – IAB CEO insists new digital ratings in market ‘this year’, no roll back of scope, big guns not for turning

By Brendan Coyne - Editor

19 October 2022 6 min read

By Brendan Coyne - Editor

19 October 2022 6 min read

News

Nielsen hires Ipsos director to lead publisher-platform business

By Staff writer

12 October 2022 1 min read

By Staff writer -

12 October 2022 1 min read

News Plus

‘We paid the ultimate price’: Nielsen puts heat on IAB-backed Ipsos digital content measurement, set to launch rival service with 10m unique IDs, hints at plans to rebid for IAB contract in 2025

By Sam Buckingham-Jones & Paul McIntyre

17 August 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

17 August 2022 5 min read

Market Voice

Make advertising interesting: Interactive and dynamic CTV creative the next big opportunity for brands – delivering 6x engagement compared to interactive mobile

By Shani Kugenthiran - Digital Advertising Strategy & Product Director, Paramount Australia & New Zealand | Partner Content

31 May 2022 3 min read

By Shani Kugenthiran - Digital Advertising Strategy & Product Director, Paramount Australia & New Zealand | Partner Content

31 May 2022 3 min read

News Plus

Bailador agrees $20m sale of SMI stake, Nielsen hints not behind deal in ad spend measurement shake-up

By Sam Buckingham-Jones & Brendan Coyne

21 March 2022 3 min read

By Sam Buckingham-Jones & Brendan Coyne -

21 March 2022 3 min read

News Plus

Empire strikes back: Nielsen announces new digital ad measurement system, data deal with Flybuys; Hints at audience measurement fight after IAB deal loss

By Sam Buckingham-Jones & Paul McIntyre

8 March 2022 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

8 March 2022 4 min read