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News Plus

News Plus

Electric shock: Volvo’s climate crisis ad drives ‘huge spike’ in dealer inquiries, web traffic... and doesn’t even feature car

By Brendan Coyne - Editor

7 June 2021 2 min read

By Brendan Coyne - Editor

7 June 2021 2 min read

Deep Dive

Deep Dive

Mi3's top podcasts of 2020: Preparing for the cookie apocalypse; the cheat's guide to marketing science; and Mark Ritson calling out the muppets

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

Deep Dive

Deep Dive

Mi3's biggest marketing stories of 2020 in five minutes: Top CMOs' Covid survival stories; how to convince CEOs to back brand; avoiding the marcoms deathtrap

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

Deep Dive

Deep Dive

A Show Called Brandin' - balancing brand and performance, why marketers are fluffing ROI measurement and what not to ask in pitches

By Paul McIntyre - Executive Editor

17 November 2020 4 min read

By Paul McIntyre - Executive Editor

17 November 2020 4 min read

News Analysis

News Analysis

Lowest point in 30 years: Nine's Drive to insert itself into car sales with major e-commerce push as auto brands pump dollars into digital

By Josh McDonnell - Senior Writer

13 October 2020 3 min read

By Josh McDonnell - Senior Writer

13 October 2020 3 min read

Deep Dive

Deep Dive

Volvo sales boom, swings to short-term; IBM weans off live events but digital crowded as it says 'marketing changed forever'

By Paul McIntyre - Executive Editor

28 June 2020 6 min read

By Paul McIntyre - Executive Editor

28 June 2020 6 min read

Deep Dive

Deep Dive

Marketing and media's troubled future: Mark Ritson, LinkedIn-backed global think tank and IPA UK's Fran Cassidy have a solution

By Paul McIntyre - Executive Editor

10 February 2020 9 min read

By Paul McIntyre - Executive Editor

10 February 2020 9 min read

News Analysis

News Analysis

Are universities creating myopic "swim lane" marketers?

By Josh McDonnell - Senior Writer

3 February 2020 3 min read

By Josh McDonnell - Senior Writer

3 February 2020 3 min read

Deep Dive

Deep Dive

Cheat Sheet II: Marketing & Media science - why CFOs like 'ESOV' and the latest thinking on the 'attention economy'

By Paul McIntyre - Executive Editor

26 January 2020 6 min read

By Paul McIntyre - Executive Editor

26 January 2020 6 min read

Deep Dive

Deep Dive

Cheat Sheet I: Why you don't have to read Byron Sharp, Binet & Field, BJ Fogg, Daniel Kahneman et al to keep up with leading marketing and media science and effectiveness

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

By Paul McIntyre - Executive Editor

20 January 2020 6 min read