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'Time to fix a broken ecosystem': All Australian holdcos plug Amplified Intelligence attention API into systems

By Paul McIntyre and Sam Buckingham-Jones

29 June 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

29 June 2022 5 min read

Deep Dive

Why mental availability, ESOV are fading: Peter Field, Karen Nelson-Field, Orlando Wood warn ad industry faces triple jeopardy threat, effectiveness rulebook ripped up

By Paul McIntyre & Brendan Coyne

13 June 2022 7 min read

By Paul McIntyre & Brendan Coyne -

13 June 2022 7 min read

Deep Dive

Cinema the Top Gun of attention; Amplified Intelligence data finds 80 per cent active attention, zero waste; NAB, OMD, Hatched, on where next, Nelson-Field on why sprint for ‘dirty’ attention CPMs spells danger

By Paul McIntyre & Brendan Coyne

9 May 2022 8 min read

By Paul McIntyre & Brendan Coyne -

9 May 2022 8 min read

Deep Dive

Nine reveals first media attention data from Prof. Karen Nelson-Field: Mobile beats Connected TV which beats broadcast for active attention; YouTube feels heat for viewer 'skip ad button' focus, not ads

By Paul McIntyre and Sam Buckingham-Jones

4 April 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

4 April 2022 7 min read

News Plus

Kaimera signs up to Karen Nelson-Field’s attention planning platform in bid to reward better CX, engagement

By Brendan Coyne - Editor

2 March 2022 2 min read

By Brendan Coyne - Editor

2 March 2022 2 min read

News

Pay attention: Mediabrands inks attention deal with Karen Nelson-Field's Amplified Intelligence, says ESG metrics next

By Staff writer

9 December 2021 2 min read

By Staff writer -

9 December 2021 2 min read

Deep Dive

Mi3's Top 10 Tech stories of 2021: Stack wars, tracking armageddon and explosive allegations that Google and Facebook colluded to rig the ad market

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

7 December 2021 4 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

7 December 2021 4 min read

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

Market Voice

Time to back the Big Guns in the attention war

By Guy Burbidge - Managing Director, Val Morgan Cinema | Partner Content

29 November 2021 3 min read

By Guy Burbidge - Managing Director, Val Morgan Cinema | Partner Content

29 November 2021 3 min read

News

Foxtel Media launches $3m war chest to fund engagement metrics, attribution, ad formats – seeks 10 advertisers to co-fund, Hyundai, Westpac on board

By Sam Buckingham-Jones - Senior Writer

27 October 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

27 October 2021 3 min read

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