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News Analysis

Brands, agency groups press media owners on ESG, diversity in annual deal negs for 2022 as rate hikes set to rise 10% on booming advertiser demand

By Paul McIntyre - Executive Editor

1 December 2021 8 min read

By Paul McIntyre - Executive Editor

1 December 2021 8 min read

Market Voice

‘The great Aussie SMB reset’: The opportunity for marketers in a massive boom for small and medium businesses

By Michael Levine - Head of Enterprise, LinkedIn Marketing Solutions, Australia | Partner Content

30 November 2021 4 min read

By Michael Levine - Head of Enterprise, LinkedIn Marketing Solutions, Australia | Partner Content

30 November 2021 4 min read

News Analysis

Off a cliff: Broadcast ratings - ABC, SBS, Foxtel included - dive 20% in two months as lockdowns end

By Paul McIntyre - Executive Editor

24 November 2021 5 min read

By Paul McIntyre - Executive Editor

24 November 2021 5 min read

News Analysis

Geolocation data privacy review a threat to Out of Home, mobile; JCDecaux, others reviewing

By Sam Buckingham-Jones - Senior Writer

24 November 2021 6 min read

By Sam Buckingham-Jones - Senior Writer

24 November 2021 6 min read

Industry Contributor

Marketers getting braver for 2022 – a default agency pitch frenzy is the danger

By Jen Davidson - Managing Partner, Tumbleturn Media

23 November 2021 4 min read

By Jen Davidson - Managing Partner, Tumbleturn Media

23 November 2021 4 min read

News Analysis

CMO Tenure Table: 40 top marketers - who, how long and what can we learn?

By Sam Buckingham-Jones & Freya Morris -

17 November 2021 5 min read

By Sam Buckingham-Jones & Freya Morris -

17 November 2021 5 min read

News Analysis

Creative tension: Virgin Australia appoints Special Group; Qantas taps Accenture’s The Monkeys as airlines prepare for comeback marketing battle in early new year

By Paul McIntyre - Executive Editor

9 November 2021 4 min read

By Paul McIntyre - Executive Editor

9 November 2021 4 min read

News Analysis

Consent fatigue: IAB cookie tracking pop-ups illegal, say GDPR regulators; Australian privacy review even tougher, industry faces consumer opt-out stampede on data collection, behavioural tracking

By Sam Buckingham-Jones & Paul McIntyre -

8 November 2021 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

8 November 2021 5 min read

News Analysis

Attention versus Neuro Science: How a new advertising measurement stack is emerging to fix the problems with ad impressions and viewability

By Paul McIntyre & Sam Buckingham-Jones -

27 October 2021 6 min read

By Paul McIntyre & Sam Buckingham-Jones -

27 October 2021 6 min read

News Analysis

Venture capital pours back into local adtech, data, customer, marketing startups; Mutiny, Amplified Intelligence, Adgile, Lexer, PredictHQ flying

By Paul McIntyre - Executive Editor

19 October 2021 5 min read

By Paul McIntyre - Executive Editor

19 October 2021 5 min read

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