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Market Voice

Market Voice

BVOD, SVOD, FAST channels: 17m Aussies watch TV every week - here’s why its cultural imprinting powers, our perception of others fuel consumer spend

By Lisa Squillace - National Sales Director, Paramount Australia & New Zealand | Partner Content

16 October 2022 2 min read

By Lisa Squillace - National Sales Director, Paramount Australia & New Zealand | Partner Content

16 October 2022 2 min read

News Plus

By Brendan Coyne, Paul McIntyre & Sam Buckingham-Jones -

6 October 2022 4 min read

Market Voice

Market Voice

Brands should judge media owners on diversity before placing campaigns, Paramount ANZ says – new study shows millions of viewers don’t feel represented

By Rod Prosser - Chief Sales Officer, Paramount Australia & New Zealand | Partner Content

28 February 2022 3 min read

By Rod Prosser - Chief Sales Officer, Paramount Australia & New Zealand | Partner Content

28 February 2022 3 min read

Market Voice

Market Voice

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

By Kim Portrate - CEO - ThinkTV | Partner Content

8 July 2021 4 min read

By Kim Portrate - CEO - ThinkTV | Partner Content

8 July 2021 4 min read

Market Voice

Market Voice

It’s a mood thing: chase TV show ‘fans’ – they blitz ad attention and recall of ‘viewers’

By Michael Stanford, National Creative Director & Head of Imagine - 10 ViacomCBS

12 April 2021 3 min read

By Michael Stanford, National Creative Director & Head of Imagine - 10 ViacomCBS

12 April 2021 3 min read

Deep Dive

By Paul McIntyre - Executive Editor

10 November 2020 4 min read

Industry Contributor

Industry Contributor

TV upfronts: What did we learn and who looks best set for 2021?

By Philippa Noilea-Tani, National Head of Investment - Wavemaker Australia

4 November 2020 4 min read

By Philippa Noilea-Tani, National Head of Investment - Wavemaker Australia

4 November 2020 4 min read

Industry Contributor

Industry Contributor

We need to talk about TV: Integrate screens or watch results disintegrate

By Patrick Darcy, Chief Data and Technology Officer - Dentsu

7 October 2020 5 min read

By Patrick Darcy, Chief Data and Technology Officer - Dentsu

7 October 2020 5 min read

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