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Billion dollar advertiser Kimberly-Clark pins hopes on ad verification firms nailing ad attention, automated creative after cookies crunched

By Brendan Coyne & Sam Buckingham Jones

15 March 2022 3 min read

By Brendan Coyne & Sam Buckingham Jones -

15 March 2022 3 min read

News Plus

News Plus

‘We won’t be a retailer but…’ Are Media rides US trend for ‘content commerce’, bids to convert 10.5 million female audience into shoppers; e-comm tech stack acquisition to be white labelled

By Paul McIntyre - Executive Editor

15 March 2022 5 min read

By Paul McIntyre - Executive Editor

15 March 2022 5 min read

News

News

Innocean names new strategy chief

By Sam Buckingham-Jones - Deputy Editor

14 February 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

14 February 2022 2 min read

Deep Dive

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

News Plus

News Plus

Nestle overhaul: Ex-Unilever media and digital lead Anneliese Douglass to expand in-house creative for retailer e-comm surge, backs cross-media measurement

By Paul McIntyre - Executive Editor

16 November 2021 3 min read

By Paul McIntyre - Executive Editor

16 November 2021 3 min read

News

News

Indago Digital lands four new clients, trails more wins

By Staff writer

25 October 2021 1 min read

By Staff writer -

25 October 2021 1 min read

News Plus

News Plus

Marley Spoon built a brand activation platform that makes 3x ROI in additional revenue – with a graduate at the helm

By Sam Buckingham-Jones - Senior Writer

7 September 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

7 September 2021 3 min read

News Plus

News Plus

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

By Paul McIntyre - Executive Editor

25 August 2021 5 min read

By Paul McIntyre - Executive Editor

25 August 2021 5 min read

News Plus

News Plus

‘No Aimee clone’: OMG's Peter Horgan says new OMD CEO by year’s end; GroupM has structural challenges to unscramble for new boss Aimee Buchanan

By Paul McIntyre - Executive Editor

2 August 2021 5 min read

By Paul McIntyre - Executive Editor

2 August 2021 5 min read

News

News

Search intelligence platform Captify bolstered by SFW Capital investment, takes majority stake

By Sam Buckingham-Jones - Senior Writer

21 July 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

21 July 2021 2 min read