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News Analysis

News Analysis

Ad effectiveness supremo Peter Field: Without 'electrifying' advertising attention data, media is dysfunctional, ad effectiveness advocates bogged

By Paul McIntyre & Danielle Long -

7 July 2021 6 min read

By Paul McIntyre & Danielle Long -

7 July 2021 6 min read

News Plus

News Plus

Prof Byron Sharp's 'mental availability' laws confirmed, advance with attention metrics to reinvent advertising 'share of voice' and business impact: Advertising Council study

By Danielle Long and Paul McIntyre

28 June 2021 2 min read

By Danielle Long and Paul McIntyre -

28 June 2021 2 min read

Market Voice

Market Voice

Is it time to change your perception of news as an advertising platform?

By Vanessa Lyons - General Manager, ThinkNewsBrands | Partner Content

22 March 2021 3 min read

By Vanessa Lyons - General Manager, ThinkNewsBrands | Partner Content

22 March 2021 3 min read

Industry Contributor

Industry Contributor

Privacy wars – the fallout will be on marketers

By Luke Brown - CEO, Affinity

17 March 2021

By Luke Brown - CEO, Affinity

17 March 2021

News

News

Bigger picture: Adgile launches new total TV effectiveness platform

By Josh McDonnell - Senior Writer

17 February 2021 1 min read

By Josh McDonnell - Senior Writer

17 February 2021 1 min read

News Plus

News Plus

Think like a CMO: News firms back Vanessa Lyons to turn the tide

By Staff writer

8 February 2021 3 min read

By Staff writer -

8 February 2021 3 min read

Deep Dive

Deep Dive

Australia 'ripe' for in-housing: DDB isn't worried while WPP claims clients flocking back to the fold. Can it really save advertising from mediocrity?

By Paul McIntyre & Brendan Coyne

7 February 2021 6 min read

By Paul McIntyre & Brendan Coyne -

7 February 2021 6 min read

Deep Dive

Deep Dive

The Work: CMOs Say - Tourism Australia’s Susan Coghill weeps for NRMA's banned First Saturday ad – ‘I choke up every time’

By Paul McIntyre & Brendan Coyne

3 February 2021 4 min read

By Paul McIntyre & Brendan Coyne -

3 February 2021 4 min read

Industry Contributor

Industry Contributor

Ad loads: BVOD and DOOH need to avoid pay TV's mistakes

By Sarah Keith, MD - Paykel Media

2 February 2021 4 min read

By Sarah Keith, MD - Paykel Media

2 February 2021 4 min read

News Plus

News Plus

CUB’s ex-CMO and in-housing architect Chris Maxwell launches Lution outsourced advisory and talent model with ex-Clemenger CEO Nick Garrett

By Paul McIntyre - Executive Editor

26 January 2021 5 min read

By Paul McIntyre - Executive Editor

26 January 2021 5 min read