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News Plus

News Plus

As four global holdcos sign-up to Karen Nelson-Field’s attention platform, Melbourne indie Hatched goes all in, prepares for programmatic attention trading

By Paul McIntyre & Brendan Coyne

28 September 2021 4 min read

By Paul McIntyre & Brendan Coyne -

28 September 2021 4 min read

News Plus

News Plus

Prof Byron Sharp's 'mental availability' laws confirmed, advance with attention metrics to reinvent advertising 'share of voice' and business impact: Advertising Council study

By Danielle Long and Paul McIntyre

28 June 2021 2 min read

By Danielle Long and Paul McIntyre -

28 June 2021 2 min read

Deep Dive

Deep Dive

Why brands, ad holding companies - and whisper it, Facebook - are moving on an attention metric (beyond 1.7 seconds)

By Paul McIntyre & Brendan Coyne

8 March 2021 5 min read

By Paul McIntyre & Brendan Coyne -

8 March 2021 5 min read

Industry Contributor

Industry Contributor

Bing it on: A search marketing specialist's take on Google versus government

By Gary Nissim, Co-Founder - Indago Digital

27 January 2021 3 min read

By Gary Nissim, Co-Founder - Indago Digital

27 January 2021 3 min read

Deep Dive

Deep Dive

Mi3's biggest media and agency stories of 2020: S4 Capital lobs bombs; WPP's Jens Monsees strikes back; Cummins & Partners gives back; the rise of the indies; and the many returns of Simon Ryan

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

Deep Dive

Deep Dive

Mi3's biggest tech trends for 2020 in five minutes: From martech, adtech, data to cookies and CX - here's our Top 20 technology stories

By Paul McIntyre - Executive Editor

4 December 2020 6 min read

By Paul McIntyre - Executive Editor

4 December 2020 6 min read

News

News

Attention metrics: Are Media global partner for Prof. Karen Nelson-Field's new media planning tool

By Press release - Are Media

8 November 2020 2 min read

By Press release - Are Media

8 November 2020 2 min read

Opinion

Opinion

Silence of the ad lambs: Google, Facebook's sprawling, covert influence and overt funding has strangled open industry debate in Australia

By Paul McIntyre - Executive Editor

20 September 2020 9 min read

By Paul McIntyre - Executive Editor

20 September 2020 9 min read

Industry Contributor

Industry Contributor

Out with the new business rulebook - new world, new game

By Anita Zanesco, Head of New Business - Havas Creative Group

19 August 2020 4 min read

By Anita Zanesco, Head of New Business - Havas Creative Group

19 August 2020 4 min read

Deep Dive

Deep Dive

Deloitte's global and local CMOs on agencies underestimating consultants, the future of offices and events and why buying martech will not solve your CX problems

By Paul McIntyre - Executive Editor

18 August 2020 6 min read

By Paul McIntyre - Executive Editor

18 August 2020 6 min read