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Nielsen to share audience data with advertisers through PubMatic

By Sam Buckingham-Jones - Senior Writer

13 September 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

13 September 2021 1 min read

News

Cartology to buy YouTube ads for FMCG brands

By Sam Buckingham-Jones - Senior Writer

8 September 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

8 September 2021 2 min read

Market Voice

How customer-obsessed is your marketing strategy – and is your media strategy and modelling totally undermining it?

By Trent Light - Business Strategy Director - Ryvalmedia | Partner Content

7 September 2021 5 min read

By Trent Light - Business Strategy Director - Ryvalmedia | Partner Content

7 September 2021 5 min read

Market Voice

Targeting men with make-up can work, but probably isn’t what advertisers intended. Why Australian businesses are getting data and personalisation all wrong, and how to fix it

By SAP | Partner Content

31 August 2021 4 min read

By SAP | Partner Content -

31 August 2021 4 min read

News

Andy Copeland joins Cummins&Partners as chief of data and tech

By Sam Buckingham-Jones - Senior Writer

30 August 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

30 August 2021 2 min read

News Plus

Return serve: Nine claims to be 'only media company with sports data at scale' as competitor networks target tennis audiences and advertisers

By Josh McDonnell - Senior Writer

30 August 2021 2 min read

By Josh McDonnell - Senior Writer

30 August 2021 2 min read

Market Voice

First party data from digital out-of-home, $1000 value exchange, cleaner results, decarbonised advertising: Why JOLT is the future of DOOH

By Michael Selden - Head of Sales and Platforms - JOLT | Partner Content

24 August 2021 4 min read

By Michael Selden - Head of Sales and Platforms - JOLT | Partner Content

24 August 2021 4 min read

News Plus

Optus eyes streaming dollars and data by putting all subscriptions on one platform, touts discounts, ease, cross-platform content recommendations

By Josh McDonnell - Senior Writer

18 August 2021 3 min read

By Josh McDonnell - Senior Writer

18 August 2021 3 min read

News Plus

'It's like saying I want to target TV watchers': 12.3m Australians, 6.3m women; gaming is mass reach in Australia, but brands and buyers way behind

By Brendan Coyne - Editor

17 August 2021 4 min read

By Brendan Coyne - Editor

17 August 2021 4 min read

News Plus

IAG reappoints CHEP for NRMA personalised customer marketing; strategy and creative smarts beat parity in tech stacks

By Paul McIntyre - Executive Editor

16 August 2021 4 min read

By Paul McIntyre - Executive Editor

16 August 2021 4 min read

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