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Market Voice

How customer-obsessed is your marketing strategy – and is your media strategy and modelling totally undermining it?

By Trent Light - Business Strategy Director - Ryvalmedia | Partner Content

7 September 2021 5 min read

By Trent Light - Business Strategy Director - Ryvalmedia | Partner Content

7 September 2021 5 min read

Market Voice

First party data from digital out-of-home, $1000 value exchange, cleaner results, decarbonised advertising: Why JOLT is the future of DOOH

By Michael Selden - Head of Sales and Platforms - JOLT | Partner Content

24 August 2021 4 min read

By Michael Selden - Head of Sales and Platforms - JOLT | Partner Content

24 August 2021 4 min read

News Plus

Why energy drinks went flat: Suntory Beam’s Jonny Croft says category went too narrow, now reinvesting in brand to give V back its fizz, cans CX, CRM and first party data

By Josh McDonnell - Senior Writer

3 August 2021 3 min read

By Josh McDonnell - Senior Writer

3 August 2021 3 min read

Deep Dive

Non-transparent black box approaches to data and ID could bring down brands and publishers: Narrative CEO Nick Jordan’s survival guide to life after cookies – if Google actually kills them

By Paul McIntyre & Brendan Coyne

2 August 2021 6 min read

By Paul McIntyre & Brendan Coyne -

2 August 2021 6 min read

Deep Dive

Google's reversal risks 'nasty return of cookie bombing and garbage attribution' if marketers shelve first party plans; what now and what next for marketers and publishers?

By Paul McIntyre & Brendan Coyne

28 June 2021 6 min read

By Paul McIntyre & Brendan Coyne -

28 June 2021 6 min read

News Analysis

Did somebody say first party? Menulog trials cookieless targeting on CTV, conversions soar

By Josh McDonnell - Senior Writer

23 June 2021 4 min read

By Josh McDonnell - Senior Writer

23 June 2021 4 min read

Deep Dive

The $7bn question: Nestlé’s new global lead for media integration on data, personalisation, DTC and in-housing strategies, and why over-reliance on big platforms is dangerous

By Paul McIntyre & Brendan Coyne

21 June 2021 6 min read

By Paul McIntyre & Brendan Coyne -

21 June 2021 6 min read

News Plus

Red alert: burner email addresses pose post-cookie risk for remarketing and first party data plays

By Sam Buckingham-Jones - Senior Writer

24 May 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

24 May 2021 3 min read

Market Voice

Third party cookies are history; marketing’s future is all about the moment

By Andrew Molan - Head of Product, Foxcatcher | Partner Content

17 May 2021 3 min read

By Andrew Molan - Head of Product, Foxcatcher | Partner Content

17 May 2021 3 min read

News Analysis

Fingerprinting: Cookie sunset triggers warnings of half-baked workarounds, two-speed publisher economy as brands eye direct deals for logged-in audiences, data

By Josh McDonnell - Senior Writer

17 May 2021 3 min read

By Josh McDonnell - Senior Writer

17 May 2021 3 min read

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