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News Analysis

News Analysis

Big brand gains: My Muscle Chef takes interval training approach to TV, OOH and BVOD, increases digital performance in-house

By Josh McDonnell - Senior Writer

22 March 2021 4 min read

By Josh McDonnell - Senior Writer

22 March 2021 4 min read

News Plus

News Plus

Dentsu's performance group iProspect joins agency flight up and down the marketing funnel after Vizeum merger

By Josh McDonnell - Senior Writer

16 March 2021 2 min read

By Josh McDonnell - Senior Writer

16 March 2021 2 min read

News Plus

News Plus

Qantas CMO Jo Boundy: End-to-end customer experience entirely overhauled

By Josh McDonnell - Senior Writer

17 February 2021 2 min read

By Josh McDonnell - Senior Writer

17 February 2021 2 min read

Industry Contributor

Industry Contributor

Ex-Hearts & Science digital chief turned e-commerce entrepreneur: Ten things I learned from my time in media

By Isabelle Dunn, Founder - PreppedFRESH

15 February 2021 3 min read

By Isabelle Dunn, Founder - PreppedFRESH

15 February 2021 3 min read

News Plus

News Plus

Think like a CMO: News firms back Vanessa Lyons to turn the tide

By Staff writer

8 February 2021 3 min read

By Staff writer -

8 February 2021 3 min read

Deep Dive

Deep Dive

The Work: CMOs Say - Tourism Australia’s Susan Coghill weeps for NRMA's banned First Saturday ad – ‘I choke up every time’

By Paul McIntyre & Brendan Coyne

3 February 2021 4 min read

By Paul McIntyre & Brendan Coyne -

3 February 2021 4 min read

Deep Dive

Deep Dive

Back to the future: Menulog CMO Simon Cheng outplays Uber Eats, plots global domination through old school advertising as food apps commoditise

By Paul McIntyre and Brendan Coyne

25 January 2021 6 min read

By Paul McIntyre and Brendan Coyne -

25 January 2021 6 min read

Deep Dive

Deep Dive

Mi3's biggest media and agency stories of 2020: S4 Capital lobs bombs; WPP's Jens Monsees strikes back; Cummins & Partners gives back; the rise of the indies; and the many returns of Simon Ryan

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

Deep Dive

Deep Dive

Mi3's biggest marketing stories of 2020 in five minutes: Top CMOs' Covid survival stories; how to convince CEOs to back brand; avoiding the marcoms deathtrap

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

Deep Dive

Deep Dive

Koala CMO, DDB's Leif Stromnes: Brands to rebuild post-Covid Australia - investing in community will pay off big time

By Paul McIntyre - Executive Editor

18 November 2020 5 min read

By Paul McIntyre - Executive Editor

18 November 2020 5 min read