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News

Paying people to watch ads: Telstra, Coles, Suncorp, Unilever, Virgin among WeAre8 social media launch brand partners

By Sam Buckingham-Jones - Deputy Editor

8 August 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

8 August 2022 3 min read

Market Voice

Market Voice

‘Place’ in marketing’s four Ps driving digital audio boom

By Adam Johnson, Chief Growth Officer - NOVA Entertainment | Partner Content

27 June 2022

By Adam Johnson, Chief Growth Officer - NOVA Entertainment | Partner Content

27 June 2022

Opinion

Opinion

Mea culpa: Gary Vee, aka ‘Gazza The Great’, is half the meathead I thought he was after ADMA Global Forum keynote

By Paul McIntyre - Executive Editor

30 March 2022 5 min read

By Paul McIntyre - Executive Editor

30 March 2022 5 min read

News Plus

News Plus

Ex-Mediabrands, Dentsu, Amazon Media boss Henry Tajer takes ‘significant’ stake in The Influence Group, joins as CEO; breaks silence on Dentsu Aegis ousting

By Paul McIntyre - Executive Editor

9 March 2022 4 min read

By Paul McIntyre - Executive Editor

9 March 2022 4 min read

News

News

Telstra CMO's $250m warning: Commit to our carbon targets or get flicked; agency bosses question big brand commitment to clean and pricey versus cheap and dirty

By Sam Buckingham-Jones & Brendan Coyne

2 March 2022 5 min read

By Sam Buckingham-Jones & Brendan Coyne -

2 March 2022 5 min read

Deep Dive

Deep Dive

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

By Paul McIntyre and Sam Buckingham-Jones

28 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

28 February 2022 6 min read

News Plus

News Plus

Performance agency boss: ‘More brands are asking about ESG, where they should direct media investment’, but advertisers warned it cuts both ways

By Brendan Coyne - Editor

21 February 2022 2 min read

By Brendan Coyne - Editor

21 February 2022 2 min read

Deep Dive

Deep Dive

High speed weapons, subs and warships: Once-secretive defence industry turns to marketing - B2C, B2B, B2G, brand and voters - to win lucrative contracts. What changed?

By Paul McIntyre and Sam Buckingham-Jones

27 January 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

27 January 2022 5 min read

Deep Dive

Deep Dive

Mi3’s Top 10 contributors of 2021: 'Tit cricket', CEOs and Corporate Affairs, millennials and leadership, owned media’s rise, Zoom will eat the young

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

8 December 2021 6 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

8 December 2021 6 min read

News Analysis

News Analysis

Brands, agency groups press media owners on ESG, diversity in annual deal negs for 2022 as rate hikes set to rise 10% on booming advertiser demand

By Paul McIntyre - Executive Editor

1 December 2021 8 min read

By Paul McIntyre - Executive Editor

1 December 2021 8 min read