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News Analysis

News Analysis

As behavioural targeting dies, contextual returns to the fore: But what the hell is it?

By Sam Buckingham-Jones - Senior Writer

11 May 2021 5 min read

By Sam Buckingham-Jones - Senior Writer

11 May 2021 5 min read

Deep Dive

Deep Dive

Hipages CCO: Pain is coming for those who have not invested in brand

By Danielle Long - Contributing Editor

10 May 2021 4 min read

By Danielle Long - Contributing Editor

10 May 2021 4 min read

News Plus

News Plus

Selling a house? Take out a TVC: CTV enters local targeting ad battle

By Sam Buckingham-Jones - Senior Writer

28 April 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

28 April 2021 3 min read

News

News

Vevo enables CTV audience targeting through Hisense’s VIDAA TVs

By Sam Buckingham-Jones - Senior Writer

26 April 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

26 April 2021 1 min read

News

News

Seven and FlyBuys partner on connected TV targeting

By Sam Buckingham-Jones - Senior Writer

19 April 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

19 April 2021 2 min read

Industry Contributor

Industry Contributor

Seven sales boss: linear TV still carries clout but brands must utilise cross screen strategy to succeed

By Kurt Burnette, Chief Revenue Officer - Seven West Media

14 April 2021 3 min read

By Kurt Burnette, Chief Revenue Officer - Seven West Media

14 April 2021 3 min read

Industry Contributor

Industry Contributor

Black data matters: My new phone camera has built-in bias against darker skin

By Maurice Riley, Chief Data Officer - Digitas Australia & New Zealand

14 April 2021 4 min read

By Maurice Riley, Chief Data Officer - Digitas Australia & New Zealand

14 April 2021 4 min read

News

By Sam Buckingham-Jones - Senior Writer

8 April 2021 2 min read

News Plus

By Josh McDonnell & Brendan Coyne -

29 March 2021 3 min read

Industry Contributor

By Andrea Martens, CEO - ADMA -

29 March 2021 4 min read

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