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Market Voice

Market Voice

Faster, better, stronger: Bridging the TV/digital divide when buying advertising delivers double-digit reach boost for no extra cost

By Luke Hutchinson - Chief Investment Officer, Hearts & Science | Partner Content

1 November 2021 3 min read

By Luke Hutchinson - Chief Investment Officer, Hearts & Science | Partner Content

1 November 2021 3 min read

Industry Contributor

Industry Contributor

Why the CTV industry needs to invest in content metadata for OTT ads – and partner up or limp along

By Niki Banerjee - Market Development Director, Xandr

26 October 2021 4 min read

By Niki Banerjee - Market Development Director, Xandr

26 October 2021 4 min read

News

News

Australia now world's desktop video ad fraud capital as rates triple: IAS

By Sam Buckingham-Jones - Senior Writer

19 October 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

19 October 2021 3 min read

Market Voice

Market Voice

When is an audience not an audience? What marketers need to know when allocating video ad dollars

By Kim Portrate - CEO - ThinkTV | Partner Content

6 September 2021 6 min read

By Kim Portrate - CEO - ThinkTV | Partner Content

6 September 2021 6 min read

News Plus

By Paul McIntyre - Executive Editor

25 August 2021 5 min read

News

News

Australian advertising market to grow 9.1% in 2021 to $15.6bn: Zenith

By Sam Buckingham-Jones - Senior Writer

26 July 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

26 July 2021 2 min read

News Plus

By Paul McIntyre - Executive Editor

19 July 2021 4 min read

News Plus

By Josh McDonnell - Senior Writer

18 May 2021 2 min read

News

News

IAB: digital ad market tops $9.5bn after year end surge

By Brendan Coyne - Editor

22 February 2021 1 min read

By Brendan Coyne - Editor

22 February 2021 1 min read

Market Voice

Market Voice

Converged TV-digital planning is not enough: We need cross-screen measurement, now

By Andy Cocker, Director, TV - Amobee

17 February 2021 3 min read

By Andy Cocker, Director, TV - Amobee -

17 February 2021 3 min read

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