Tech

News Corp is betting on connected TV to pull full funnel brand and demand ad dollars into its increasingly connected audience

CareerOne has just torched the old job board playbook, swapping passive listings for AI-driven talent matchmaking—and the

Step One is on a tear. The bamboo underwear disruptor is expanding its omnichannel strategy, taking its first steps into

Accenture Song CEO and New York-based Australian expat David Droga detoured a London trip via Sydney in a 60-hour lap to

Amazon’s Australian ad business is accelerating, with its annual growth rate climbing 58 per cent to $242m per latest ASIC

Qantas Group has lifted the Net Promoter Score of its flagship Qantas brand by 13 per cent, while Jetstar has improved by 9

Last week TikTok suddenly found itself front and centre of industry rumblings about the hushed absence and whereabouts of top

After years of digital transformation, Freedom Furniture has hit the accelerator. With a fivefold increase in SKUs and a

Next week the Federal Court will rule on whether three separate Australian publisher class actions against Google alleging

Nine is going all out for digital video at scale in a bid to halt the leakage of ad dollars to global tech giants – and is

Disney+ has told Australian subscribers to expect streaming ads from 26 March – but has not yet briefed local advertisers and

Compare Club says it is outselling its flashier rivals, Compare the Market and iSelect, with a fraction of the fanfare. Its

Generative AI is supposed to be marketing’s golden ticket. Yet, reality - for now - suggests otherwise. A Gartner survey of

Tony Kendall says ACM’s digital and data play is starting to mine fresh revenue seams and drink just a little of Meta’s

Some of the world's largest advertisers – including PepsiCo, Unilever, Adobe, L’Oreal, Nestlé, Honda, Samsung, Paramount+ and

Part 1: WooliesX learned the hard way that misconfigured customer data platforms can rapidly rack up unbudgeted costs. It's

Gone are the days of the Spotify original slate – the audio streaming platform has switched its focus to video as the latest

As a result of its digital transformation, which kicked off at the start of the decade, the Sydney Opera House has revamped

For years, university marketing has been a guessing game—spray, pray, and hope students show up. But the University of

While digital giants Google, Meta, and Amazon continue trousering the vast bulk of the online advertising dollars in the

Australia’s consumers view the proposed social media age ban as the tech-policy equivalent of slapping duct tape on a leaky

The massive makeover of the broadcaster audience measurement system is here - VOZ and VOZ Streaming between them serve as a

Coles has confirmed to Mi3 that its first retail media boss Paul Brooks has left the business, linked partly to a decision to

Twelve days ago, Boomi CEO and Chairman Steve Lucas issued a blunt directive: All customer interactions and half of all

Adopting an Australian-made voice-to-AI assistant technology has already paid for itself – and 18 months of slogging through

Big tech and the financial markets took a major hit on Monday in the US and Europe, as a generative AI model out of China