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The Deep Dive

The Deep Dive

WTF? Brands begin outsourcing their agency in-housing

By Paul McIntyre - Executive Editor

14 October 2019 5min read

By Paul McIntyre - Executive Editor

14 October 2019 5min read

The Deep Dive

The Deep Dive

Australian ad fraud up 66% as GDPR pushes criminal syndicates, bot herders beyond EU

By Paul McIntyre - Executive Editor

14 October 2019 5min read

By Paul McIntyre - Executive Editor

14 October 2019 5min read

The Deep Dive

The Deep Dive

Hamish McLennan: Private equity and consultants circling comms holding companies

By Paul McIntyre - Executive Editor

7 October 2019 5min read

By Paul McIntyre - Executive Editor

7 October 2019 5min read

The Deep Dive

The Deep Dive

Indy agency bosses: We're eating the consultants' lunch as well as the holding groups'

By Paul McIntyre - Executive Editor

29 September 2019 5min read

By Paul McIntyre - Executive Editor

29 September 2019 5min read

The Deep Dive

By Paul McIntyre - Executive Editor

23 September 2019 8min read

The Deep Dive

The Deep Dive

Has oOh! Media just fractured the OOH sector or set a new benchmark for the world?

By Paul McIntyre - Executive Editor

16 September 2019 4min read

By Paul McIntyre - Executive Editor

16 September 2019 4min read

The Deep Dive

By Paul McIntyre - Executive Editor

9 September 2019 5min read

The Deep Dive

The Deep Dive

The rise of data ethics: Advertisers and agencies wake up to ACCC threats

By Paul McIntyre - Executive Editor

1 September 2019 6min read

By Paul McIntyre - Executive Editor

1 September 2019 6min read

The Deep Dive

By Paul McIntyre - Executive Editor

24 August 2019 7min read

The Deep Dive

By Paul McIntyre - Executive Editor

17 August 2019 6min read

Market Voice

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

Guy Burbidge, Managing Director

Val Morgan Cinema

Val Morgan Cinema - Top Gun 2

When it comes to triggering mass cultural moments, Val Morgan says cinema is top gun

17 February 2020 3min read

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

By Guy Burbidge, Managing Director - Val Morgan Cinema