Facebook's nuclear moment made headlines around the world, as did Google's decision to strike deals with media companies. But paying for news is the thin end of the wedge. UM Chief Digital Officer, Joshua Lowcock, IAB CEO Gai Le Roy, Guardian Australia MD, Dan Stinton, MFA Deputy Chair Megan Brownlow and Omnicom Media Group Chief Investment Officer, Kristiaan Kroon discuss six ACCC proposals that will change digital advertising for good.