Mi3 has teamed-up with LinkedIn and Dan Gregory, former Gruen Transfer panelist, ex-adman and co-founder with Kieran Flanagan of The Behaviour Report to launch a new [slightly irreverent] industry show galloping across brands in culture, creativity and commerce called A Show Called Brandin'. Think fast, funny and smart but it won't hurt your brain as we all stumble towards the summer break. The stellar cast includes founders from Net-A-Porter, Mr Wagyu and celebrity chef Manu Feildel and Chief Marketing and Customer Officers from Xero, The Commonwealth Bank, Volvo, Suncorp, Australia Post, IBM, Deloitte, IAG, Salesforce, Hipages and Simply Energy.
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The third episode of A Show Called Brandin’ unpicks: why balancing brand spend versus activation is getting harder post-Covid; how marketers are flubbing ROI measurement; and why brands risk becoming blands. Net-A-Porter cofounder Megan Quinn, Spark Foundry CEO Imogen Hewitt, Deloitte CMO Rochelle Tognetti and Volvo CMO Julie Hutchinson balance wit and wisdom in roughly equal measure.
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The second episode of A Show Called Brandin' dives into why brand fame burns pathways into our brains and shortcuts to the checkout. On the CMO Couch IAG's Brent Smart and IBM's Jodie Sangster work up a lather about their best - and worst - brands and experiences, while Australia's sauciest Frenchman, Manu Feildel, shares his recipe for success.
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Mi3 Fourcast, a four-part series supported by Nine, explores key themes marketers and the broader industry will need to keep a watch on for 2021.
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CMOs and chief executives at leading bluechip and challenger brands join a nine-part video series on leadership and navigating the new world. A tier one line-up of marketers have joined an initiative between the AANA, Nine and Mi3 to share their learnings and evolving strategies for managing through and post-COVID and how deep consumer mindsets and behaviour may shift.
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