Video + TV
Mi3 has teamed-up with LinkedIn and Dan Gregory, former Gruen Transfer panelist, ex-adman and co-founder with Kieran Flanagan of The Behaviour Report to launch a new [slightly irreverent] industry show galloping across brands in culture, creativity and commerce called A Show Called Brandin'. Think fast, funny and smart but it won't hurt your brain as we all stumble towards the summer break. The stellar cast includes founders from Net-A-Porter, Mr Wagyu and celebrity chef Manu Feildel and Chief Marketing and Customer Officers from Xero, The Commonwealth Bank, Volvo, Suncorp, Australia Post, IBM, Deloitte, IAG, Salesforce, Hipages and Simply Energy.
CMOs and chief executives at leading bluechip and challenger brands join a nine-part video series on leadership and navigating the new world. A tier one line-up of marketers have joined an initiative between the AANA, Nine and Mi3 to share their learnings and evolving strategies for managing through and post-COVID and how deep consumer mindsets and behaviour may shift.