Accenture Song's local creative shop will henceforth be known as Droga5, with The Monkey's merger into the US flagship creative brand official as of 1 December 2025.

The Monkeys and Droga5 share a strong rapport and similar agency DNA, having already collaborated on accounts such as NRMA Insurance and Tourism Australia. The Monkeys' 18 years of success will be leveraged by Droga5's global network, sharing best practices, collaborating on projects, and utilising the collective expertise of the entire Droga5 family.

The Monkeys Co-Founder and now Droga5 CEO, Mark Green, said: "This is a big moment and a very exciting opportunity for the team. We have always wanted to make sure that our people feel like they can make the best work of their careers at The Monkeys. And this has been the case for many years. Now with the transition to Droga5 they can also have the confidence that their best work is also ahead of them. And, I am excited to lead the team into this new era."

The Monkeys was founded in 2006 by three advertising entrepreneurs who believed in connecting clients to customers through non-traditional advertising campaigns. Over the years, the agency has worked with some of Australia and New Zealand's biggest brands, including Tourism Australia, Australia Post, NRMA Insurance, and the Sydney Opera House. The agency has been named Australia’s most effective advertising agency three years in a row and AWARD Agency of the Year, among other accolades.

In 2017, The Monkeys joined forces with Accenture Interactive (now Accenture Song), giving the agency access to some of the smartest minds in technology. In 2021, The Monkeys expanded to New Zealand, led by industry trailblazer Damon Stapleton, CCO, and Justin Mowday, CEO. In 2024, Droga5 and The Monkeys teamed up to win NRMA Insurance, with the Australian creative team working closely with Accenture Song CEO David Droga, Accenture Song Global Chief Creative Officer Neil Heymann, and Accenture Song Creative Chairperson Nick Law.

Newly appointed CEO of Droga5 in Australia and New Zealand, Matt Michael, said: "The evolution of The Monkeys over the past 18 years from trestle table to industry shaper makes it the perfect springboard for Droga5 in A/NZ. The natural kinship between the two brands only serves to strengthen what we can bring to our clients and team, driven by a healthy ambition to make as big an impact as possible."

"We are nothing without our talented people and amazing clients and the work is testament to that. I’m proud of how the team and the work has developed and evolved. Looking forward to the next chapter," said Tara Ford, CCO of Droga5 Australia and CCO Accenture Song APAC.

The Monkeys co-founder, Scott Nowell, who left the business a year ago, said: "I’m immensely proud of what The Monkeys have achieved and came to represent, but it was never the name that defined the place, it was the people. Those incredible people will now define what the next chapter looks like too."

Fellow co-founder, Justin Drape, exited The Monkeys two years earlier. He said: "Some folks close to us argued that naming the agency Three Drunk Monkeys was an act of nihilistic lunacy… but we couldn’t expect clients to be brave and trust their instincts if we weren’t willing to trust our own."