Coopers Brewery has launched a new brand campaign titled 'Forever Original', involving the creation of hundreds of certified one-of-a-kind artworks. This campaign is a collaborative effort between Coopers Brewery, creative agency Special, art collective Glue Society, and Coopers fans.

The 'Forever Original' campaign is designed to showcase Coopers' commitment to originality. It features a wide array of unique advertisements across multiple platforms, including billboards, bus shelters, airports, rail stations, hand-painted murals, and digital placements. The campaign also extends its reach to social media, cinema, and film.

A distinctive feature of the campaign is its soundtrack, which is original and created using Coopers stubbies as instruments. This musical element adds another layer of uniqueness to the campaign, aligning with its theme of originality.

Coopers Brewery, which is Australia's largest independent family-owned brewery, boasts a history spanning over 162 years. The campaign aims to reinforce the brand's long-standing dedication to being original.

The campaign includes contributions from creators, artists, and Coopers drinkers, who have used a variety of materials such as sheep, scrap metal, ice, pastels, and plasticine to bring their artistic visions to life. This diverse range of materials highlights the campaign's focus on creativity and individuality.

Ryan Fitzgerald, Executive Creative Director at Special, said: "Originality means many things to many people, but one thing is for sure, it’s a virtue that the world needs now more than ever. Coopers doubling down on this long-held belief sets an exciting path for the brand to continue to walk the walk, originally."

Kate Dowd, Coopers National Marketing Manager, said: "Originality has always been part of our DNA as a brand, and this campaign exemplifies what being Forever Original means - starting with a beer glass, a recognisable piece of iconography in our category and bringing it to life in unique, original ways," Dowd stated.