Pearman Media has named Katy Lozancic (nee Websell) as the media agency's new general manager, effective immediately.

Lozancic brings with her a wealth of experience from the independent agency sector and a long tenure at Group M Australia, where she served as a client lead and general manager of MediaCom, and later became managing director of Maxus.

Pearman Media founder Dominic Pearman said: "Having someone with the calibre of Katy is exactly what we need. Katy’s experience in navigating the complexities of Independents and Network agencies makes her a perfect fit for our culture and values. Her proven track record in driving growth and innovation within global network media agencies will also be invaluable as we are on a significant growth journey".

"I am incredibly excited to join Pearman Media, an agency with such a rich 28 year history and a strong growth trajectory. The impressive portfolio of clients and the passionate team create a vibrant culture that I am eager to be part of. I believe we have the potential to cultivate a fantastic work environment and deliver exceptional results for our clients," added Lozancic.