Initiative wins Fantastic Furniture media account

News 4 Sep 2023 - 1 min read

Initiative wins Fantastic Furniture media account

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Initiative has won Fantastic Furniture's media business following a pitch, handling all national and local broadcast media planning and buying, print, outdoor, radio, press, magazines, cinema, and BVOD.

Initiative Sydney MD, Jo McAlister (pictured) said the agency is tasked with enhancing "brand presence, drive customer engagement and boosting sales".

Fantastic Furniture CMO Laurie Lai said the brand is "excited to work with a team who is uncompromising in its ambition to provide unbeatable value, smart thinking and pride in their craft ... the Initiative team challenged our thinking from the start, developing a strategy which will ensure we get the best results from our media investment.

Work commences October 1, 2023, with the first campaign expected in market before year-end. Incubeta, Fantastic Furniture Digital agency was not part of the review.