Pure Public Relations and New Colony have partnered to launch a $50,000 pro bono initiative aimed at supporting Australian businesses, charities, and membership organisations.

The 'Impact Challenge' initiative invites organisations to apply for a comprehensive, custom strategy and short-term pro bono PR program at no cost. The goal of the Impact Challenge is to help organisations address and overcome their toughest challenges in the coming year.

Applicants must be a registered Australian business, charity, or membership organisation, demonstrate a clear challenge that requires strategic support, have the capacity to turn strategic thinking into action, be available for two collaborative workshops with New Colony and Pure Public Relations, and commit to providing access to the senior team for intelligence gathering and to ensure the brief is on point. Applications should be sent to info@purepr-newcolony.com by the 15th of January 2025. The winner will be selected on the 31st of January 2025.

"We hear from our clients every day about how tough things are and this is our way of giving back," said Head of Impact at Pure Public Relations, Molly Hyndman. "With our strategic partner New Colony by our side, we are happily committing our team's time to provide meaningful, tangible solutions for organisations that need it most. By dedicating our expertise, we hope to empower Australian businesses and charities to tackle real issues and build a path forward."

Pure Public Relations is a PR firm that offers media relations, advocacy, issues management and communication services. New Colony is an independent creative agency that builds bespoke project teams to solve problems or take advantage of opportunities. Over the past twelve months, Pure has contributed 20% of its revenue in rate card reductions for charities and important causes, pro bono PR work, and donations.