Cricket Australia has partnered with Out-of-Home (OOH) agency, Revolution360, to promote the upcoming Women's Ashes series.

The activation took place during the Boxing Day Test at Revolution360’s Swan and Stewart Street mega billboard near the Melbourne Cricket Ground (MCG).

Cricket fans had the opportunity to interact with Australian cricket stars Annabel Sutherland and Georgia Wareham, participate in a game to win free cricket hats, and discover hidden golden tickets for exclusive double passes to the MCG Day-Night Test.

"Revolution360 prides itself on pushing the envelope. This activation is the perfect example of how we can use traditional Out-of-Home advertising spaces to create an immersive experience that resonates with fans and promotes the message of Cricket Australia’s initiatives," said General Manager, Revolution360, Josh Fitzgerald.

Revolution360 is part of the Australian-owned media company, Venetian Media Group (VMG). VMG also includes Aspire Sports Management, Yakkazoo, Captive Vision Outdoor, Frontier Media, Sillyfish, and Digital Native.