In a bid to redefine the impact of education on students and their communities, Chisholm Institute, a public education and training institution in Victoria, has unveiled a new brand platform and 2024 Academic Year Campaign.

The campaign, titled 'For the Better', is the result of a four-year partnership with The Fuel Agency.

Alicia Pridgeon, Head of Marketing and Communications at Chisholm, described the process of arriving at this new platform as "peeling back the layers to find a single truth that sat at the core of the Chisholm brand".

The 'For the Better' campaign was produced by Accordion Productions and directed by Hamish MacGregor, with still photography by Mark Munro. The campaign includes a 30-second film, 15-second cutdowns, and is integrated extensively within Chisholm's community.

Chisholm Institute's strategic ambition is to 'transform lives through empowered learning.' The campaign's focus on betterment through education resonates with the institute's mission and is likely to strike a chord with students and the wider community.

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