HSBC out, Optus in: Telco strikes three-year Sydney Airport aerobridge deal with JCDecaux ahead of travel boom

News 19 Oct 2021 - 1 min read

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Tags: Optus Mel Hopkins JCDecaux Steve O'Connor OOH

In the first change of brand in 12 years, Optus will greet international arrivals at Sydney’s T1 International Terminal. HSBC had previously been displayed along the airport’s aerobridges.

What you need to know:

Ads for Optus will greet international passengers as they arrive into and depart from Sydney Airport after the firm inked a deal with JCDecaux. HSBC has advertised in the airport’s T1 International Terminal aerobridges for 12 years.
The change is in advance of an expected international travel boom as borders reopen.

The aerobridges in Sydney Airport’s T1 International Terminal will show ads for Optus, said out of home company JCDecaux, in the first change to the brand partnership in more than a decade.

HSBC has been advertising along the aerobridges for 12 years, but Optus has signed up as the new long-term partner ahead of an anticipated travel boom.

The reopening of borders will see Optus placed along the high-volume, high-traffic sites that greet 50 per cent of Australia’s international arrivals, JCDecaux CEO Steve O’Connor said.

Optus’ VP of Marketing, Mel Hopkins, said the company is investing in a three-year contract.