Nova Entertainment has partnered with AIIMS Creator Hub, the creators behind the popular MAFS Funny podcast. AIIMS Creator Hub was co-founded by former radio producers Pedro Cuccovillo Vitola and Joshua Fox in January. Since its launch at the end of January, the MAFS Funny podcast has amassed over 1,000,000 downloads according to Nova Entertainment.

The podcast, hosted by Joshua Fox, offers insights, behind-the-scenes moments, and interviews with cast members from the reality TV show Married at First Sight. Nova said the podcast has achieved significant digital traction, with 43 million video views across social platforms and an Instagram reach exceeding 18 million. They further state the podcast is currently ranked as Australia’s number one TV & Film podcast and the third overall podcast in the country.

Nova Entertainment aims to broaden its range of premium entertainment titles through this new collaboration.

Nova Entertainment’s Head of Podcasts and Digital Content, Rachel Corbett, said: "At Nova Podcasts, we’re always looking for opportunities to partner with creators who not only understand their audience but also how to mobilise them...We want to work with podcasters who understand how to build buzz, think outside the box and galvanise an audience around their content. I look forward to MAFS Funny being the first of many shows from Pedro and Josh to do that."

AIIMS Creator Hub seeks to focus on authenticity and engaging content creation, operating as a subsidiary of the digital marketing agency AIIMS. Co-founder of AIIMS Creator Hub, said: "We’re thrilled to join forces with Nova Podcasts. This partnership opens up a whole new chapter, not only for MAFS Funny but gives us the opportunity to expand our creative horizons with some brand-new projects. We can’t wait."

Host of the MAFS Funny podcast, Joshua Fox, said: "I’m so excited to join the Nova Podcasts family as they support us in taking the MAFS Funny podcast to the next level, while also developing new projects that listeners across Australia are going to love. Pedro and I can’t wait to shake up the podcast space."