JCDecaux New Zealand has expanded its SMARTFRAME network with a new addition on Auckland's Dominion Road, extending the network to 27 screens across Auckland, Wellington, and Christchurch.

The new frame, which is the 18th in Auckland, is strategically located on one of city's busiest commuter routes. The Dominion Road site is compatible with programmatic trading, aligning with the growing effectiveness of Out-of-Home advertising.

"Dominion Road, as one of Auckland's busiest commuter routes, provides a strategic location for advertisers to deliver impactful campaigns. As the sole digital billboard along this major arterial, it offers maximum exposure to city commuters, with an estimated reached of over 41,000* connections over a standard two-week campaign period. Its compatibility with programmatic trading not only adds flexibility, but also aligns with the growing effectiveness and accountability of Out-of-Home advertising in today's fragmented media landscape," said General Manager - JCDecaux New Zealand, Phil Eastwood.

Recent research by JCDecaux New Zealand indicates that commuting is back to an all-time high.