In a continuously evolving marketplace, marketing professionals and advertisers require real-time access to data to make informed decisions. Ignition, the newly launched self-serve ad manager by carsales mediahouse, is designed to meet this need, encapsulating a data-centric approach to self-serve campaign planning, buying, and measurement. Additionally, Ignition is unique in that many of the insights it provides cannot be gleaned anywhere else.

Planning and insights: The core of strategic ad campaigns

The unique value proposition of Ignition lies in its ability to connect brands directly with an exclusive audience intent on researching and purchasing high-value items, such as cars, boats, bikes, and more. This direct engagement amplifies the resonance of your campaigns with an audience keen on substantial purchasing decisions, bridging the gap between brand offerings and consumer interests.

The core of Ignition’s functionality is its planning tool. It utilises the robust network and data resources of the carsales network to carve out insights pivotal for shaping a brand's campaign strategy. For instance, the Auto Brand Marketing Funnel Scorecard facilitates an understanding of brand health within the carsales environment, helping to optimise brand positioning across different funnel stages.

Ben Lynch, Head of Planning Analytics at PHD, commends the intuitive nature of the Ignition platform, stating, “The Ignition platform has been highly intuitive for planners to adopt, with a workflow comparable with global leaders, however where it really stands out is its ability to rapidly spot macro trends across the auto categories and brands to help inform strategic decisions for our client’s future growth segments. Within its segment, Ignition is class leading for its data granularity and quality of insights tools at planner’s disposal.”

Furthermore, the View of Competitive Set through Cross Shop Data and Customer Profiling features offer greater precision in your prospecting strategy and a deeper understanding of your addressable audience, respectively. This all provides the capability to launch a campaign that can deliver to the campaign objective.

Simplifying campaign execution and measurement

Ignition's flexibility shines when it comes to campaign execution. The platform provides a seamless interface to set up, buy, and drive your campaigns towards key objectives. The real-time access to plan, buy, and report negates the hassle of campaign management, offering a blend of self-service and expert assistance whenever needed. The hassle and expense of finding creative assets is also vastly simplified with the creative builder, which provides access to carsales’ expansive image library.

Ignition is engineered to provide real-time access to monitor and measure your campaigns. This feature is quintessential for generating insights and making optimisation decisions swiftly, ensuring that your campaign’s performance is aligned with your objectives.

Zack Halpin, Marketing Manager at Zone RV, highlights the platform's impact on advertising optimisation, noting, “Ignition has enhanced our advertising optimisation by providing clear and easily understandable insights.”

Diverse ad units and precise targeting 

Ignition offers a range of ad units across the carsales network helping you to engage your target audience effectively. The audiences curated in Ignition are derived from first-party data, helping you to achieve a higher degree of precision in audience targeting across all of the platforms the audience utilises.

The introduction of Ignition underpins carsales mediahouse's commitment to driving technological excellence in advertising. It’s not merely about presenting a platform; it's about offering a data-driven advertising solution that can amplify the efficacy and impact of your marketing efforts.

Irrespective of what your customer vertical is, we invite our entire network to delve deeper into Ignition’s capabilities. Explore how it aligns with your marketing objectives and envision how data-driven insights can elevate your marketing strategies and turn insights into action, and action into measurable success.