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Ardent takes the helm,
Fred Hollows' vision spreads wide,
Sight for all in sight.
Ardent to spearhead Fred Hollows Foundation's upcoming PR campaign
The Fred Hollows Foundation, a non-profit with a 30-year legacy of restoring sight to over 3 million people worldwide, has appointed full-service agency Ardent to lead its upcoming public relations campaign.
The partnership was finalised following a competitive pitch process. Ardent will support The Foundation across earned media relations, ambassador procurement, influencer engagement, and social media amplification for their two major community fundraising events in 2024.
“The Fred Hollows Foundation’s work to restore sight has been going strong for almost 32 years thanks to the many generous Australians who support our work," Head of Communications at The Fred Hollows Foundation, Esther Au, said. "Events like Fred’s Big Run and the Sydney Harbour Hike bring people together for a physical challenge while helping many more people learn about and support The Foundation’s work. This campaign will drive novel and engaging approaches to community engagement, helping us raise vital brand awareness and funds.”
Ardent’s Chief Operating Officer, Elouise Hahn, expressed enthusiasm about the collaboration.
“We are thrilled to embark on this journey with The Fred Hollows Foundation, leveraging our seamless integrative approach and creative thinking to add our mark on what is an iconic Australian charitable legacy. It is Ardent’s ethos and passion to seamless and personalised growth strategies that blend transparency and honest accountability enabling us to find affinity with our partners across categories and propel our growth trajectory as an integrated agency," she said.
The Fred Hollows Foundation operates in over 25 countries, including Indigenous Australian communities. The upcoming campaign aims to build brand awareness and loyalty among a new generation of supporters across two community fundraising events, Fred’s Big Run and the Sydney Harbour Hike.
This account adds to Ardent’s growing community of not-for-profit partners, which includes Whiddon, Action on Poverty, heartkids, Spinal Cure and several leading independent schools.
