Out-of-home agency, Revolution360, has announced a partnership with carbon-neutral certification company, The Nullus Institute. The collaboration aims to make Revolution360's media campaigns more sustainable.

The agency, owned by Venetian Media Group (VMG), is offsetting its carbon emissions in a bid to contribute to a greener future.

"By offsetting our carbon emissions, we're taking a proactive step towards a greener future and reshaping our legacy, demonstrating our commitment to both clients and the planet," National Sales Director, Josh Fitzgerald, stated.

The Nullus Institute will conduct a comprehensive audit to calculate the carbon emissions associated with campaign implementation and offset emissions by purchasing carbon credits. Revolution360, which already uses ecoStar+ 100% recycled and uncoated paper stock for printing posters and biodegradable, hazard-free wheat starch-based glue, removes posters after campaigns and sends them to a recycling plant.

"Our commitment to carbon neutrality reflects our values and the values of our clients. I'm proud to say we offer our sustainability initiatives as standard to all clients as part of any Street Poster campaign at no charge," Fitzgerald added.

VMG also owns Aspire Sports Management, Yakkazoo, Captive Vision Outdoor, Frontier Media, Sillyfish, and Digital Native.