News Corp property platform REA Group has increased its minority investment in Immersiv, in a move to accelerate the Brisbane-based 3D visualisation tech's growth to meet rising customer demand. It follows the company's initial investment in Immersiv last October.

Immersiv offers a 3D visualisation tool specifically designed for off-the-plan properties, enabling users to explore property developments in a 3D environment. The platform's features include navigation of masterplans, interior walkthroughs, live apartment availability, and the ability to toggle between different colour schemes.

REA Group's Chief Product and Audience Officer, Melina Cruickshank, said: "One of the most exciting developments in AI powered immersive technology is its potential to transform the consumer experience. We’ve been really impressed by the team at Immersiv and the way they are solving a critical challenge in the new homes market.

"Buyers today seek more clarity before committing to off-the-plan purchases and Immersiv delivers that by letting them step into their future home. As property developers and agents look for new ways to connect with buyers, we see a real opportunity to change the way projects are launched and sold."

The client base for Immersiv includes developers, project marketers, and government-backed smart city initiatives both in Australia and internationally. The platform has also been shortlisted to deliver interactive digital twins for urban planning projects.

"We know the next generation of property seekers want imagery and video at the core of their property experience. As the evolution of realestate.com.au listings continue, we look forward to working closely with Immersiv to unlock new opportunities for growth and product integration," said Cruickshank.

Co-founder and CEO of Immersiv, Christian Schwerdtfeger, said: "REA has been an incredible partner, not just as an investor but as a strategic ally in helping us scale rapidly. This new round of support will allow us to grow our teams in Melbourne and Sydney, invest further in AI-driven 3D production, and expand internationally with the right infrastructure behind us," he said.