Intuit Inc. has launched the debut Australian brand campaign for its marketing automation and email platform, Mailchimp.

Titled 'To: Australia From: Mailchimp', the campaign was developed by Intuit Mailchimp’s in-house agency, Wink Creative. The creative concept of the campaign is a love letter to Australian marketers, using visual elements of email to create familiarity.

The campaign includes 66 static and digital out of home units across Sydney and Melbourne metro locations. The 6-week brand awareness campaign utilises high-impact media including Large Format OOH, murals, sequential boards, street furniture, smaller digital OOH and tram wraps.

"Australia is a key market for Intuit Mailchimp," said Head of Creative at Wink, Jeremy Jones.

"We want to let Aussie marketers know how important they are to our brand and ‘To: Australia From: Mailchimp’ is how we reinforce our commitment to both our existing and new customers. By showing up with fun, and relevant messages for our audience, we are letting them know that Intuit Mailchimp is here to help them grow their business and convert more customers, we want to become their customer growth engine. This campaign shows all of the ways we can do that."

Intuit Inc completed its acquisition of Mailchimp in 2021. The global financial technology platform also owns TurboTax, Credit Karma and QuickBooks.