Non-alcoholic spirits brand, Lyre's Spirit Co has launched a new campaign offering its customers the opportunity to meet and party with world-renowned DJ, David Guetta, at Chambord Live in France on June 29th.

The promotion, which requires customers to complete an entry form naming their favourite cocktail as well as why they should win the Guetta experience, has a grand prize that includes flights, accommodation, and VIP tickets to the event.

It's part of a broader partnership with Guetta, who has been sober for over a decade, to challenge the status quo of the party scene and make non-alcoholic drinks more universally accessible.

Lyre's has been making inroads to introduce its non-alcoholic range to top nightclubs and festivals globally, including SXSW Sydney, Midsumma LGBTQ+ festival in Australia, and Iftare events in the Gulf Countries.

Lyre's has also created several Guetta inspired cocktail recipes on its website. "Collaborating on this global campaign with David Guetta and his team has been an incredible journey, and now we want to invite you to join the celebration," said a representative from Lyre's Spirit Co.