AI-powered marketing platform StackAdapt has created a new AI assistant called Ivy, designed to enhance decision-making for agencies and brands throughout the campaign lifecycle. Ivy is integrated within the StackAdapt platform, providing real-time insights and personalized assistance to marketers.

The AI assistant is engineered to support every stage of the campaign lifecycle by leveraging audience behavior and performance patterns. This integration aims to improve decision-making and optimize outcomes for users. Ivy enables marketers to refine targeting strategies, surface insights using natural language prompts, and receive AI-driven guidance from setup to optimization.

Ivy is designed to assist marketers across various verticals, including B2B, retail, and travel, by offering real-time insights and recommendations. Key benefits of the AI assistant include precise targeting, faster insights through natural language queries, and on-demand guidance for platform navigation and campaign setup.

In the 30 days leading up to its launch, Ivy responded to over 1,700 in-platform messages. These interactions addressed queries such as recommended CPMs for CTV campaigns and ad specifications for DOOH and native formats.

Co-founder and CTO of StackAdapt, Yang Han, said: "We’ve built our platform on advanced AI, and now Ivy puts that power directly into the hands of our clients... After thoughtful development, we’re excited to introduce it as a powerful extension of our platform and a step forward in delivering intelligent automation that’s intuitive, helpful, and built to drive business growth."

Ivy is part of StackAdapt's broader innovation roadmap aimed at unifying martech and adtech, reducing fragmentation, and delivering business outcomes. The AI assistant is currently available to StackAdapt clients across North America.